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Pierre Poilievre announces Conservative Shadow Cabinet and Answers To Some Key Questions Surrounding Engaging the Opposition

Now is a Good-Time to Build Relationships with the Opposition
As Pierre Poilievre has established his shadow cabinet, TheCCSGroup recommends to our clients that they start building their relationships with the opposition. 

Ensuring that our clients are building a relationship and engaging with federal opposition is an important activity prior to an election-cycle, especially given the newly formed alliance between the Liberals and NDP. The goal for our clients, is to get a working understanding of where the existing Poilievre government stands on their issues and government relations' objectives.  

Having meetings now with the Federal Conservatives, will provide TheCCSGroup clients with an insight into how their messaging needs to be tweaked (before the next election cycle), and what points of their messaging needs to be emphasized.

Two Classic Stakeholders' Mistakes When It Comes to Engaging with the Opposition:

Mistake #1

  • Often people wait until pre-election or during election period to start forming their relationships with government.  
  • Experience has shown TheCCSGroup that during election, when officials are seeking another mandate for their government, they treat it like a job interview, at which point they will pretty much say what you want to hear.  

During this stage of the government, you'll be able to get a more realistic understanding of government priorities.

Mistake #2
  • The second real mistake stakeholders make when it comes to their engagement with the opposition government, is not being strategic on how they utilize that relationship.  Engaging in partisan politics e.g. requesting that your opposition Minister ask a question in the house that seeks to embarrass the sitting government, can be deployed in some situations effectively and strategically, but more often than not, it can lead to jeopardized relationships with the sitting government.
Whichever way you decide to approach the opposition, what is clear to our government relations consultants, is that being strategic and pro-active have played a critical role for many government relations' wins for TheCCSGroup clients with the existing government and with future governments.  

If you'd like to chat with us further on this strategic approach, feel free to book a time with us directly through this link.


Conservative Shadow Cabinet:
  • Shadow Minister for Digital Government – Ben Lobb
  • Shadow Minister for Agriculture, Agri-Food and Food Security – John Barlow
  • Shadow Minister for Canadian Heritage – Rachel Thomas
  • Shadow Minister for Crown-Indigenous Relations – Jamie Schmale
  • Shadow Minister for Finance and Middle Class Prosperity – Jasraj Singh Hallan
  • Shadow Minister for Employment, Future Workforce Development and Disability Inclusion – Tracy Gray
  • Shadow Minister for Environment and Climate Change – Gérard Deltell
  • Shadow Minister for Families, Children and Social Development – Michelle Ferreri
  • Shadow Minister for Federal Economic Development Agency for Eastern, Central and Southern Ontario – Lianne Rood
  • Shadow Minister for Fisheries, Oceans and the Canadian Coast Guard – Clifford Small
  • Shadow Minister for Foreign Affairs – Hon. Michael Chong
  • Shadow Minister for Health – Dr. Stephen Ellis
  • Shadow Minister for Housing and Diversity and Inclusion – Scott Aitchison
  • Shadow Minister for Immigration, Refugees and Citizenship – Tom Kmiec
  • Shadow Minister for Federal Economic Development Agency for Northern Ontario – Eric Melillo
  • Shadow Minister for Innovation, Science and Industry – Rick Perkins
  • Shadow Minister for International Development – Garnett Genuis
  • Shadow Minister for International Trade – Kyle Seeback
  • Shadow Minister for Small Business Recovery and Growth – Brad Vis
  • Shadow Minister for Supply Chain Issues – Matt Jeneroux
  • Shadow Minister for Red Tape Reduction – Scot Davidson
  • Shadow Minister for Justice and Attorney General of Canada – Hon. Rob Moore
  • Shadow Minister for Civil Liberties – Marilyn Gladu
  • Shadow Minister for Mental Health and Suicide Prevention – Todd Doherty
  • Shadow Minister for Addictions – Laila Goodridge
  • Shadow Minister for Northern Affairs and Arctic Sovereignty; Canadian Northern Economic Development Agency – Bob Zimmer
  • Shadow Minister for Prairie Economic Development (Advisor to the Leader, Economy) – Pat Kelly
  • Shadow Minister for Pacific Economic Development – Tako van Popta
  • Shadow Minister for Sport; Economic Development Agency of Canada for the Regions of Quebec – Richard Martel
  • Shadow Minister for National Defence – James Bezan
  • Shadow Minister for National Revenue – Adam Chambers
  • Shadow Minister for Natural Resources – Shannon Stubbs
  • Shadow Minister for Official Languages – Joël Godin
  • Shadow Minister for Atlantic Canada Opportunities Agency – Jake Stewart
  • Shadow Minister for Public Safety – Raquel Dancho
  • Shadow Minister for Public Services and Procurement – Kelly Block
  • Shadow Minister for Emergency Preparedness – Dane Lloyd
  • Shadow Minister for Rural Economic Development & Connectivity – Dan Mazier
  • Shadow Minister for Seniors – Anna Roberts
  • Shadow Minister for Tourism – Tony Baldinelli
  • Shadow Minister for Transport – Mark Strahl
  • Shadow Minister for Treasury Board – Stephanie Kusie
  • Shadow Minister for Veterans Affairs – Blake Richards
  • Shadow Minister for Women and Gender Equality and Youth – Karen Vecchio
  • Shadow Minister for Ethics and Accountable Government – Michael Barrett
  • Shadow Minister for Infrastructure and Communities – Dr. Leslyn Lewis
  • Shadow Minister for Labour – Chris Lewis
  • Shadow Minister for Indigenous Services – Gary Vidal
  • Shadow Minister for Pan-Canadian Trade and Competition – Ryan Williams
  • Shadow Minister for Hunting, Fishing and Conservation – Blaine Calkins
  • Shadow Minister for Democratic Reform – Michael Cooper
  • Associate Shadow Minister for Finance and Middle Class Prosperity (Tax Reform) – Phil Lawrence
  • Associate Shadow Minister for Finance and Middle Class Prosperity (Affordable Government) – Marty Morantz
  • Associate Shadow Minister for Fisheries, Oceans and the Canadian Coast Guard (Recreational and West Coast) – Mel Arnold
  • Associate Shadow Minister for National Defence (Recruitment and Retention) – Shelby Kramp-Neuman
  • Associate Shadow Minister for Natural Resources (Nuclear) – Corey Tochor
  • Associate Shadow Minister for Women and Gender Equality and Youth – Dominique Vien
  • Associate Shadow Minister for Agriculture – Richard Lehoux
  • Associate Shadow Minister for Agriculture – Warren Steinley
  • Associate Shadow Minister for Canadian Heritage – Kevin Waugh
  • Associate Shadow Minister for Environment and Climate Change – Robert Kitchen
  • Associate Shadow Minister for Immigration, Refugees, and Citizenship – Brad Redekopp
  • Associate Shadow Minister for Indigenous Services – Larry Brock
  • Associate Shadow Minister for Labour – Rosemarie Falk
  • Associate Shadow Minister for Ethics and Accountable Government – Jacques Gourde
  • Associate Shadow Minister for Veterans Affairs – Fraser Tolmie
  • Associate Shadow Minister for Transport – Dan Muys
  • Associate Shadow Minister for Public Safety – Doug Shipley
  • Associate Shadow Minister for Official Languages – Bernard Généreux
  • Associate Shadow Minister for International Trade (Advisor to the Leader, Canada/US Relations) – Randy Hoback
  • Associate Shadow Minister for Justice and Attorney General – Frank Caputo