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A detailed understanding of the function and structure of government at both the provincial and federal levels. (ie. the role of the Deputy Minister, Minister, Policy Advisor, Assistant Deputy Minister, and/or Regional Director).
Understanding government needs and values and how they are used in a lobby campaign and negotiation.
Crafting a message that will resonate with the government.
How to secure and conduct a meeting with any member of the civil service and elected body of government.
Introduction to lobbying techniques, strategies, and real-life case studies.
